It may not be over, but it's far from real, either.
While rumors of a Selena Gomez and Justin Bieber break-up have quieted, a new report claims the relationship is merely a sham.
It simply "isn't the fairytale romance they'd like their fans to believe it is," a supposed friend of the couple's tells Radar Online.
So why are they even together? As Andre Agassi once said: image. It's everything.
"Justin's heart is with Selena because she's his first true love," claims this mole. "But Selena is pretty much just riding out the relationship because she knows he's good for her image."
And Gomez's team is reportedly on board with this unfair plan.
"Dating Justin is good for Selena's brand. Together they're a brand!" the source concluded. "Everyone in Selena's camp is aware of Justin's star power and is urging her to make it work with him."
Let's all hope this isn't really the case. If so, however, Selena is a much better actress than we previously believed.
Just look how happy she looks to be in this Ellen clip when talking about Bieber!